#009 The Primary Reason You're Not Getting Ahead
Region Beta Paradox leads you to a miserable life.
Years ago, I used to work with a guy who told me his job was to, “play hide and seek for a grand a week.”
He was a goofy guy, and had a reputation for saying things that you shouldn’t take too seriously.
But the longer I worked with him the more I realized that he truly believed that was his job.
His entire life revolved around doing as little as possible and get as much in return.
Now I’m not saying that's entirely bad. Being able to outsource or offload work in some capacities is a form of leverage, but constant comfort and laziness is the enemy.
Enter the Region Beta Paradox (RBP).
Essentially, the RBP is the reason you’re stuck in a job you don't really like, but it pays the bills.
RBP is the reason you're still with your boyfriend/girlfriend who you know you have no future with.
RBP is the reason you’re limping through life, knowing you want more and are capable of it, but just can’t seem to find the “motivation” to get it done.
RBP is when we tell ourselves, “it’s not that bad.” But, it also explains why when people seemingly hit rock bottom they skyrocket to success.
We’ve all heard the story that starts with:
I was broke sleeping on my friend's couch…
I just caught my boyfriend/girlfriend cheating on me…
I was fired from my job…
And in the next 12 months I was more successful than I had ever been.
In other words, we reach our breaking point where things get so bad we have to make a change.
We get our asses in gear and we get to work, we do what needs to be done, and we don’t stop until we get what we want.
Then… plateau.
We get comfortable and wait until things move from pretty good → not that bad → insufferable, and we move forward again.
The problem is this can steal years of your life.
If you want to shortcut your path to success in any endeavor, recognize this and create disciplined routines to keep moving you forward.
Question:
What area of your life is stuck in region beta? What can you do today to begin to make that change before it gets worse?
You’re going to die – and you don’t know when – don’t waste another second in region beta.
You got this.